Creativity is commonly defined as the production of ideas that are both novel (original, new) and useful (appropriate, feasible). Ideas that are original but not useful are irrelevant, and ideas that are useful but not original are unremarkable. While this definition is widely used in research, an important aspect of creativity is often ignored: Generating creative ideas rarely is the final goal. Rather, to successfully solve problems or innovate requires one or a few good ideas that really work, and work better than previous approaches. This requires that people evaluate the products of their own or each other’s imagination, and choose those ideas that seem promising enough to develop further, and abandon those that are unlikely to be successful. Thus, being creative _________________________________________. In fact, the ability to generate creative ideas is essentially useless if these ideas subsequently die a silent death.