The narratives that people create to understand their landscapes come to be viewed as marketable entities and a source of income for residents. Landscapes with a strong place identity have an advantage in marketing to tourists, as it is relatively easy to compartmentalize and market their narratives. Such places may have disadvantages as well, however. If place identity is tied to a particular industry, local residents may feel strongly attached to the definitions of place that stem from involvement in that industry, and they may __________________________________ in favor of one based on a tourism industry. People rooted in landscape may feel strong connections to other community members and may resent the invasion of outsiders who they believe are different and challenge their common identity. Finally, local residents may feel that this process reduces their identities to mere commercial transactions, and they may believe they sacrifice what is unique and special about their place.
* entity: 실재 **compartmentalize: 구획하다 ***transaction: 거래