Tourists make intense and short-term use of a very limited number of historical assets and cultural attractions, including material and non-material ones. ① The reason is to be found in the fact that tourist experience in cities is measured in days and hours, even in minutes in the case of cultural attractions or seconds in particular sites. ② In addition, cultural tourists do not often repeat their visit to the same place, and therefore they are continuously looking for new attractions. ③ As a result of this, a process of selection of cultural assets takes place since only a few buildings and only a small number of social representations are able to be adapted to the tourist visit. ④ International festivals bring tourists closer to the community by offering a highly interactive and engaging experience. ⑤ The main difference between the selection of cultural assets made for locals and the one made for tourists is that in the second case, only a small choice is made among the largest, most impressive and unique resources.