Gaining an audience for your writing involves not just finding a voice but ensuring that voice resonates with your intended readers. Entrepreneurs understand the importance of building a brand that makes them memorable and distinct from their competitors, drawing customers to their products or services. They achieve this by ① pinpointing their target audience, crafting a unique value proposition, and shaping a recognizable identity. While scholars might initially find these entrepreneurial concepts ② alien they actually engage in similar practices when they set themselves apart in their academic writing. Consider the typical literature review and motivation section of a scholarly article ― the aim is to highlight ③ gaps in existing research and position oneself as the one who will address these overlooked areas. The challenge, as Labaree suggests, is not just in developing innovative ideas but in ④ cultivating a distinctive voice that makes readers think, “Ah, this sounds like [the author].” It’s about balancing the expression of your ideas with the development of a unique voice that leaves a ⑤ temporary impression on your audience.
* resonate: 공명하다 ** entrepreneur: 기업가