While social presence has evolved through many iterations since its first development within the context of the landline telephone, the perception or feeling of being connected with the other person within the context of the conversation has persisted. Some research has explored specific technologies and the extent to which their characteristics lead to a feeling of social presence. For example, some researchers have studied the “richness” of the media, or the (a) number of cues available to convey social presence. A telephone call, which provides for audio cues and immediate feedback, is potentially (b) richer than an email, which provides only textual cues and no immediate feedback. Videoconferencing would be considered richer than the phone because of the addition of (c) visual cues, making it closer to replicating a perceived gold standard of face-to-face, in-person social presence.
Researchers have suggested that successful managers would choose rich media for confusing or ambiguous messages and lean or less rich media for messages that were (d) less routine in nature. For example, if you wanted to discuss a complicated client agreement, it would be best to choose a (e) face-to-face meeting. In contrast, if you were going to inform your team about a change in meeting time from 3:00 to 3:30, you might send out a generic email to everyone. These different channels of communication were considered by researchers as a type of container that the message comes in. To be a good communicator, you need to choose the right container.
* iteration: 반복 ** generic: 일반적인