A striving to demonstrate individual personality through designs should not be surprising. Most designers are educated to work as individuals, and design literature contains countless references to ‘the designer’. Personal flair is without doubt an absolute necessity in some product categories, particularly relatively small objects, with a low degree of technological complexity, such as furniture, lighting, small appliances, and housewares. In larger-scale projects, however, even where a strong personality exercises powerful influence, the fact that substantial numbers of designers are employed in implementing a concept can easily be overlooked. The emphasis on individuality is therefore problematic ― rather than actually designing, many successful designer ‘personalities’ function more as creative managers. A distinction needs to be made between designers working truly alone and those working in a group. In the latter case, management organization and processes can be equally as relevant as designers’ creativity.
* strive: 애쓰다 ** flair: 재능