Although there may be elements that trigger instinctive response, spectacle works primarily within a cultural frame and is subject to prevailing modes of perception that observers bring to bear.
(A)
By extension, spectacle is produced by working with the grain of a particular culture, blending the innovative with the established. Thus anyone deploying spectacle may draw on a repertoire of techniques and conventions developed from previous festivals or related activities, but imitation is not enough.
(B)
Spectacle must also be spectacular. A spectacle has to amaze spectators, outdoing previous efforts if it is to become part of the collective memory of those who witnessed and participated in it.
(C)
In saying that, we stress that creation of spectacle is neither a universal nor even an inevitable expression of culture, but is a strategy commonly used by people from many different cultures to address specific needs. The task of creating spectacle has been likened to creating new works of literature, where writers normally feel bound by the rules and traditions of their genre yet need to show sufficient originality to impress their audiences.
* prevailing: 주요한 ** deploy: 전개하다
