How many of the lunches that you ate over the last week can you recall? Do you remember what you ate today? I hope so. Yesterday? I bet it takes a moment’s effort. And what about the day before yesterday? What about a week ago? It’s not so much that your memory of last week’s lunch has disappeared; if provided with the right cue, like where you ate it, or whom you ate it with, you would likely recall what had been on your plate. Rather, it’s difficult to remember last week’s lunch because your brain has filed it away with all the other lunches you’ve ever eaten as just another lunch. When we try to recall something from a category that includes as many instances as “lunch” or “wine,” many memories compete for our attention. The memory of last Wednesday’s lunch isn’t necessarily gone; it’s that you lack _________________________. But a wine that talks: That’s unique. It’s a memory without rivals. [3점]