통찰력 있는 피이쉐어, 한국 No.1
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2022학년도 수능 영어 20번


20. 다음 글에서 필자가 주장하는 바로 가장 적절한 것은?

One of the most common mistakes made by organizations when they first consider experimenting with social media is that they focus too much on social media tools and platforms and not enough on their business objectives. The reality of success in the social web for businesses is that creating a social media program begins not with insight into the latest social media tools and channels but with a thorough understanding of the organization’s own goals and objectives. A social media program is not merely the fulfillment of a vague need to manage a “presence” on popular social networks because “everyone else is doing it.” “Being in social media” serves no purpose in and of itself. In order to serve any purpose at all, a social media presence must either solve a problem for the organization and its customers or result in an improvement of some sort (preferably a measurable one). In all things, purpose drives success. The world of social media is no different.







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