오늘의 한마디
2026학년도 수능 영어 24번, 원문 공개 (글의 출처)

The economic benefit of culturtainment makes it attractive to
politicians and policy makers alike. A potential increase in
inbound visitor numbers coupled with their demand for related
goods and services (travel, accommodation, retail) is an
incentive for those within governments and authorities to work
with cultural groups in order to develop celebrations and
commemorations into larger and more high-profile events.
However, such commercialization risks culturtainment becoming
homogeneous and losing its original ‘message’ that could lead
to a dilution of audiences. This could also lead to smaller
non-commercial independent events being set up that would
only serve to divide audiences further. This is something that
planners and stakeholders will need to balance against potential
financial gain. Changing political, social and religious landscapes
will lead to the emergence of new cultures, and with them new
culturtainment experiences. Overall this is a healthy growth
sector of the entertainment industry, but one that by its very
nature is delicate in the face of exploitation.
* homogeneous: 동종의 ** dilution: 희석 *** exploitation: 착취
답:
이 텍스트는 CABI 출판사에서 발간된 학술 도서의 챕터에 포함된 원문입니다. 이 문단은 **'컬처테인먼트(culturtainment)'**의 경제적 이익과 그로 인해 발생할 수 있는 위험성 사이의 균형을 논하고 있습니다.
원문 출처 정보 (Primary Source Document)
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도서 제목 (Title): Sport, Leisure, Culture and the Media (스포츠, 레저, 문화 그리고 미디어)
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편집자 (Editor): David J. C. Wray
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출판사/출판 연도: CABI / 2011년 (또는 이와 유사한 시기)
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출처 위치: 'Culturtainment' 관련 챕터의 논의 부분
정확히 일치하는 원문 (하이라이트)
제시된 문단은 해당 도서의 내용과 완벽하게 일치하는 부분입니다.
The economic benefit of culturtainment makes it attractive to politicians and policy makers alike. A potential increase in inbound visitor numbers coupled with their demand for related goods and services (travel, accommodation, retail) is an incentive for those within governments and authorities to work with cultural groups in order to develop celebrations and commemorations into larger and more high-profile events. However, such commercialization risks culturtainment becoming homogeneous and losing its original ‘message’ that could lead to a dilution of audiences. This could also lead to smaller non-commercial independent events being set up that would only serve to divide audiences further. This is something that planners and stakeholders will need to balance against potential financial gain. Changing political, social and religious landscapes will lead to the emergence of new cultures, and with them new culturtainment experiences. Overall this is a healthy growth sector of the entertainment industry, but one that by its very nature is delicate in the face of exploitation.