“Craftsmanship” may suggest a way of life that declined with the arrival of industrial society ― but this is misleading. Craftsmanship names an enduring, basic human impulse, the desire to do a job well for its own sake. Craftsmanship cuts a far wider swath than skilled manual labor; it serves the computer programmer, the doctor, and the artist; parenting improves when it is practiced as a skilled craft, as does citizenship. In all these domains, craftsmanship focuses on objective standards, on the thing in itself. Social and economic conditions, however, often stand in the way of the craftsman’s discipline and commitment: schools may fail to provide the tools to do good work, and workplaces may not truly value the aspiration for quality. And though craftsmanship can reward an individual with a sense of pride in work, this reward is not simple. The craftsman often faces conflicting objective standards of excellence; the desire to do something well for its own sake can be weakened by competitive pressure, by frustration, or by obsession.

* swath: 구획