오늘의 한마디
2022학년도 수능 영어 20번, 원문 공개 (글의 출처)
One of the most common mistakes made by organizations when they first consider experimenting with social media is that they focus too much on social media tools and platforms and not enough on their business objectives. The reality of success in the social web for businesses is that creating a social media program begins not with insight into the latest social media tools and channels but with a thorough understanding of the organization’s own goals and objectives. A social media program is not merely the fulfillment of a vague need to manage a “presence” on popular social networks because “everyone else is doing it.” “Being in social media” serves no purpose in and of itself. In order to serve any purpose at all, a social media presence must either solve a problem for the organization and its customers or result in an improvement of some sort (preferably a measurable one). In all things, purpose drives success. The world of social media is no different.
답:
Blanchard, O. J. (2011). Social Media Roi: Managing and measuring social media efforts in your organization. Que Publishing.
마케팅 전문가가 쓴 글입니다.
마케팅 일을 하는 사람은 말을 어렵게 하지 않습니다.
이 글을 살펴보면, 자신의 말을 강조하기 위해 따옴표(double quotation marks)를 여러 번 사용하였습니다. 대화할 때의 말투가 글에 꽤 보입니다. 읽기 쉬운 글입니다.
참고로, 교수들은 일반적으로 논문이나 책에 따옴표를 사용해서 자신의 말을 강조하지 않습니다. 왜 그럴까요?
Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.